How to Create Your Home Inspection Facebook Page

by Inspector Media Founders Erik Gromicko & Justin Zola

At Inspector Media, we regularly discuss why it is so important for home inspectors to have a Facebook page. Most notably, your Facebook page can help you build brand equity and can help you find new, warm leads. If you are generating and/or sharing compelling content, you will build a following and some of your followers will, in all likelihood, become potential customers.

The benefits are clear. That said, it may be somewhat unclear—perhaps intimidating—to create a Facebook page for your business. While you likely have a Facebook page for your personal life, you may not have one for your home inspection business. If this is true, there is no need to worry. We are here to help.

Below you will find a basic description of how to set up your home inspection business’s Facebook page. While you may have some specific questions related to your business, Facebook provides a wealth of documentation to help you customize your page (you can start by clicking here).

Creating Your Home Inspection Facebook Page
To begin creating your Facebook page, you can click here. At a minimum, you only need three things to create your page. First, you need to provide your business name, category, and description. While you have the option to name your page after a term that is used to search for your business, we recommend that you use the actual name for your business. Your category will be “home inspector.” From there, you will provide a simple description of your business in the “about” section for your page.

Next, you will need to select a profile photo and a cover photo. Here, you likely don’t want to reinvent the wheel. In other words, we recommend that you select your business’s logo as your profile photo. You have more flexibility with the cover photo with your page. Facebook suggests that you use an image of your store, products, or an image from a current marketing campaign. However, your selection is only limited by your imagination. Whichever image you select, you will want to ensure that you are uploading pictures that comply with Facebook’s recommended image dimensions. For your cover photo, you should upload an image that is at least 400 pixels wide and 150 pixels tall. That said, you will want to view your cover photo on different devices (like a laptop, tablet, and cell phone) to ensure that the cover image appears the way that you envision.

Finally, you will need to create a “call-to-action” button that users can select when they visit your page. Again, Facebook allows significant customization here. You can use the button to drive users to your home inspection business website or to even book an appointment. For more information about how to create and customize your call-to-action button, you can click here.

In addition to these three required steps, there are several other things to keep in mind. While anyone can create a page, only official representatives of a business can create pages on behalf of that business. This just means that you (or one of your employees) will have to create the page. You will also want to take advantage of the additional customization within your page. This can take some time, but the reward can be great. For example, you can customize the tabs on your page by providing testimonials or reviews of your business, photos, or even videos where you show some of the work that you do. To help you get started, Facebook also provides some templates that you can leverage on your own page. Finally, you may want to consider adding collaborators to your page. An employee or intern can post on your page, for instance, without having complete administrator access.

Beginning Your Facebook Journey
There’s no need to worry if you don’t yet have a Facebook page for your home inspection business. Facebook makes it easy to get started. By following the instructions above and reviewing Facebook’s documentation, you will be in a great position to start collecting followers and finding new leads.

If you would still like help setting up your home inspection business’s Facebook page, we can help. At Inspector Media, we help home inspectors leverage social media to find new customers and grow their businesses. To learn more about how we can help you, check out our website.

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