Whether you just started your home inspection business or have been operating it for some time, you certainly recognize that customer acquisition is absolutely critical. Without consistently finding new customers, your home inspection business will struggle to grow.
The good news? There are plenty of tools that can help you find new clients and continue providing value to your current customers.
One of the most powerful tools is a business website. Having a website for your home inspection industry not only helps you generate sales, but enhances your credibility and helps you build long-term relationships with your audience. In other words, having a business website can be the perfect springboard to accomplish your business goals.
At Inspector Media, we love helping our home inspector clients use digital tools to grow their businesses. While we have primarily focused on helping home inspectors establish a strong social media presence, we are expanding our mission by offering websites for home inspectors. Ultimately, websites and social media are all interconnected, and by having a presence on both, you can supercharge your sales and marketing work.
The Advantages of Having a Standalone Website for Your Home Inspection Business
Before the rise of the Internet, it was easy enough for home inspector businesses to do things like listing their businesses in the Yellow Pages. The general thought process was that interested prospects would open up their copy of the Yellow Pages, find your home inspection business, and then make a call to schedule an appointment.
While the Yellow Pages and other analog marketing channels still exist today, they aren’t nearly as effective as they once were. Websites are much more powerful tools to find and attract new clients. Better yet, you don’t need to be a technologist or familiar with programming to create an incredibly compelling website.
Just in case you need some convincing, however, there are plenty of reasons why your home inspection company should invest in a website.
To start, a dedicated website for your business can be the central hub for everything about your business. To use an analogy, you can think of your website as your storefront in the digital world. Any Internet user from around the world can “enter” your store to learn more about you. This is extremely powerful, as your digital storefront can be open 24/7. Even when you are sleeping, your website can educate and inform potential clients.
Specifically for home inspection businesses like yours, you can do everything from letting users directly book home inspections to sharing customer testimonials about your business. You can write and post a robust “About” page, where you share your background and experience. You can even host a regular blog or vlog on your website. You can write or vlog about everything from current trends that you are seeing in the home inspection industry to ways that new customers can prepare for their home inspection. The choice is yours.
Related to your website being a central hub for your business, you can also use your website as a landing point for social media ads. Both organic and paid social media content can do wonders for your home inspection business. That being said, when you are posting paid social media content, you will need a place to direct your new audience members.
Your business’s website can be a great place to direct new prospects from social media. Yes, you can direct them to your homepage. That being said, you can get more creative and direct certain users to specific parts of your website.
As just one example, let’s say that you are running a Facebook ad campaign that is focused on introducing new prospects to your business. Specifically, you are looking for prospects located near your company headquarters, but not in your hometown. You also leverage Facebook’s Lookalike Audience feature to find prospects near your headquarters that would likely be interested in your services.
Using Facebook’s advanced targeting technology, you can find a promising cohort of prospects and direct them to your “Services” or “About” page on your website. From there, these prospects can learn more about your company and contact you for further information. From your website, they may even be able to book an upcoming inspection.
While this is just one example, it goes to show the power of connecting your social media presence and website. You can be as creative as you like. As long as you have a working webpage, you can use it as a destination for your social media ads.
Next, having your own dedicated website is crucial because people are already searching for you online. This is just the nature of the world that we live in. Upon hearing about your home inspection business, a prospective client is going to type the name of your business into Google. From there, he or she is going to click on the first listing that appears. Even if you don’t have a defined website, something is going to appear, whether it is a collection of customer reviews on Yelp or your Facebook or Twitter page.
While a positive source may appear at the top of Google, the simple reality is that you do not have full control over that source. By this, we mean that you can’t control how that first-ranking website appears. Even if it is one of your social media profile pages, you can’t control the fact that there may be other content—like ads or other clutter—on that social media page.
With a specific business website, you can control the first impression of your business. You have complete control over your website’s copy, design, and appearance. Want to include a “request an appointment” button in the middle of your website? No problem. And because you are likely using your business’s name as your domain name, your website will rise to the top of Google. All of these things mean that you can set the best possible first impression when potential clients are searching for you online.
The last advantage is that you don’t need to have technical experience to have a standalone website for your home inspection business. Working with talented partners, you can get a beautifully-designed website that can help you find new clients.
For instance, our team at Inspector Media will soon be selling websites for home inspectors. We are creating around seven to ten templates that are specifically designed for home inspection businesses. Better yet, they are built on WordPress, which is the best option for search engine optimization (“SEO”). Building strong SEO is an excellent, free, and passive way to find new clients. We handle all of this work so that you can spend more time on other important parts of your business.
Whichever provider you choose, you should rest assured that you can get an awesome website without any technical experience. Ultimately, if you choose, you can get started today.
Growing Your Business Through a Professional Website
As you can see, a professional website offers many massive benefits for your home inspection business. Whether you want to find a consistent stream of new clients or simply want a more professional-looking introduction to your company, a business website can get the job done.
If you want to learn more about how our team at Inspector Media can help you build a great business website, don’t hesitate to contact us.