Regardless of the size or age of your home inspection business, there are certain things that you and your team must prioritize to be successful. Some of these tasks include high-quality work, stellar customer service, and an intelligent digital marketing strategy. By consistently applying the highest standards to these tasks, you can certainly build a…
Home inspection businesses of all shapes and sizes are well-served to create a comprehensive social media marketing strategy. Not only is social media marketing a cost-effective way to introduce your business to a large group of people, but it is a great vehicle to build a true relationship with prospective or current customers. With around…
If you are the owner of a home inspection business, you have probably heard about the need to use social media marketing to expand your business. The juggernaut, in most home inspectors’ minds, is Facebook. There is some merit to this thought, as Facebook contains over 2.3 billion monthly active users. However, there are some…
We hear a lot about marketing funnels nowadays, and how they are important to your marketing – and ultimately your bottom line. And it is true – a good marketing funnel can keep a steady stream of revenue coming in for any home inspection company, and a leaky one can cost you a lot of…
At Inspector Media, we regularly discuss why it is so important for home inspectors to have a Facebook page. Most notably, your Facebook page can help you build brand equity and can help you find new, warm leads. If you are generating and/or sharing compelling content, you will build a following and some of your…
Owning a home inspection businesses requires your attention in a great number of ways. From ensuring that inspections are being completed successfully to managing your staff, you most likely are being pulled in many directions at once. Therefore, you presumably make it a priority to complete tasks as completely, yet efficiently as possible. One of…
Social media marketing can be a difficult ongoing task for any small business—including home inspection businesses. While social media offers the promise of finding a vast array of warm leads to your business, those leads, unfortunately, don’t appear out of thin air. Every business owner needs to work for them. Considering that many other businesses—including…
As the owner of a home inspection business, it can be challenging to promote your business and find new customers. That said we are here to discuss one additional tactic that you can use to generate trust and additional business in the future. That is the customer review. We have previously discussed the importance of…
Owning a home inspection business can be stressful. Not only do you have to go out into the world and provide the best possible service to clients, but you have to handle all of the tasks and responsibilities of running a small business. One of the most significant tasks is marketing. The home inspection business…